2,697 → 13,480 Monthly Organic Visitors (+400%)
Plumbing Force, the UK’s fastest-growing plumbing and heating company, approached us to improve their rankings, grow organic traffic, and generate high-quality leads nationwide
Challenges
- Very few backlinks → low domain authority
- Unoptimized service + location pages
- Weak Google Business Profiles across multiple regions
- Technical issues slowing crawlability and link equity flow
Our Strategy
Content-Led Growth
Published 50+ high-quality blog posts
Built authority, increased keyword density, and generated top-of-funnel traffic
Strengthened brand credibility & trustService Page Optimization
Created and optimized landing pages for all plumbing, heating, and gas services
Improved conversion flow and search relevanceLocation Landing Pages
Built hundreds of geo-targeted pages
Used location-specific keywords (e.g., “emergency plumber Chester”)
Improved local visibility & lead generationLink Building & Outreach
Reverse-engineered competitors’ backlink profiles
Built 259 backlinks in 11 months
Increased referring domains from 179 → 417
Used guest posting, resource links, niche edits, and outreach campaigns
Execution
Technical SEO
Fixed mobile responsiveness, page speed, crawlability, duplicate content, and canonical issues.
Improved internal linking & link equity flow
Enhanced user journey using Hotjar + Google Analytics insights
On-Page Optimization
50+ blogs, hundreds of location pages, dozens of service pages
Used SurferSEO, CognitiveSEO & POP for optimization
Increased Top 10 keywords from 116 → 492
Increased Top 20 keywords from 423 → 1,702
The Results (11 Months)
+400% organic traffic (2,697 → 13,480)
+115% increase in monthly goal completions (780 → 1,681)
2× increase in monthly lead value (6-figure impact)
5 GMB profiles ranking in the Local Pack Top 3
Huge expansion in rankings across service and location intent keywords
Contact Information
91 W 20TH ST BAYONNE, NJ 07002
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