861,000 → 1,410,000 Monthly Visits (+65%) in 6 Months
A national lawyer-directory platform in Thailand approached us after losing traffic due to Google algorithm updates. With a custom-built website, thousands of pages, and no clear SEO structure, the goal was simple:
Recover traffic, expand visibility, and scale organic performance across all legal categories.
Challenges
- Custom-built platform with thousands of pages — difficult to debug and optimize
- Mid–high competition across multiple legal categories and locations
- No clear SEO blueprint — inconsistent content, structure, and internal linking
- Many technical issues like duplicate URLs, parameter misuse, and bloated code
What We Did
Technical Fixes
Removed unnecessary pages (tags, filters, thin pages)
Fixed URL parameters & near-duplicate URLs
Improved site structure + navigation
Cleaned code bloat to improve crawl efficiency and speed
Worked closely with the developer team to implement all fixesOn-Page Optimization
Optimized all headings (H1/H2/H3) for relevance
Re-optimized existing content and prioritized important pages
Brought key listing pages higher in the site architecture
Conducted deep keyword research for new categories & locations
Created additional listing and service-style pages for high-intent keywords
Sentence-level optimization using semantic keywords
Balanced keyword frequency & variations (avoiding over-optimization)
Improved design layout to maintain semantic flow between sections
Strategic internal linking across listings, categories, and blog contentOff-Page & Backlinks
Strengthened authority with high-quality PBN backlinks
Added targeted links to multiple internal pages (not just homepage)
Included a small mix of high-quality guest posts
Continued link-building monthly to maintain growth momentum
Results (6 Months)
861,000 → 1,410,000 monthly visits
+65% traffic growth after months of stagnation
Major recovery from Google algorithm hits
Significant ranking improvements across legal categories & locations
Stronger site structure and long-term scalability
Get in Touch
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